Fight for "The Cheapest"

EcoCa, a little know company in London, has its eye set upon snatching the 'Cheapest Car' title from Tata Nano, by churning out a 340cc two-seater petrol car for little less than a lakh! Even at this price tag, the company says, it will ensure healthy profit margins for the car makers.The company is scouting for a joint- venture partner in India to build this car under the same brand name. EcoCa